As part of a product launch campaign for Shard Studios, I contributed to the creative development and production of commercial video and photography assets designed to support the launch of a new product.

The project involved collaborating on the creative direction and planning process, supporting the development of the shoot concept, and capturing video and product photography on location. The production featured two current All Blacks, helping create engaging content that connected the product with a high-profile audience.

My role: Creative planning, videography, and product photography.